Fabrik runs many use-cases on 3D displays like product experiences, car configurators and digital twins. This is ideal for customers making informed decisions on high-value purchases.
Surprising number of high-value purchase interactions use paper-based collateral, from brochures to 2D designs/drawings. Automobile dealerships are classic examples of this where you find brochures, magazines, and rate cards in reception areas for customers to look through while they wait to be attended. Magazines end up being the medium of choice for brands having a storied legacy wanting to talk about their product lines and the rich history behind them.
There are too many customers waiting for a long time in reception areas for sales reps. This is valuable time lost in communicating the brand value, and dealerships they lose the ability to upsell products and accessories. During this time, customers flip through magazines and brochures that are passive and static. In the world of automobiles where touch-and-feel commands a premium, this is not engaging and even worse, impacts brand association - customers see the brand as paper-driven, and hence legacy.
A novel 3D tabletop display at dealerships that runs apps related to automobiles like brand stories, museums, car configurators, etc. Fabrik platform runs out-of-the-box on 3D displays enabling dealerships to create many apps quickly, get feedback based on usage, and make changes on-the-go. For the first time, customers get a perception of depth in apps, something they were not familiar with, and do not get from existing screens (laptops, smartphones, and televisions). It taps into a primal human emotion of curiosity and engages customers far longer than current modes.
The rollout is a phase-wise implementation with targeting various aspects of customer engagement and success. In one of our implementations, we are taking this approach.
The first step is to get a functional app deployed in the dealership's environment:
The goal in this phase is to validate customer interest in 3D configurator displayed with interactive engagement and capture feedback.
Phase 2 expands to cover the following:
Create a configurator pipeline that starts from 3D/CAD to the end-customer dynamically without building additional apps from scratch.
With interactive experiences for all models/variants across dealerships and a strong understanding of customer interest, the OEM can truly utilise the 3D solution for activities like introducing concept cars at a dealership level, give a rich brand history with museum experience for previous models, and create simple games to keep kids engaged.
Traditional collateral for customer engagement is on the decline, it not only adds to the carbon footprint, it is passive in nature (does not generate meaningful analytics), and it has hit the limits on engaging customers. Digital interactions change the game, and with 3D displays, engagements are far more intuitive for customers. Humans understand 3D well and this solution is native 3D thereby connecting with humans far better than previous screens.
