Transform ads from passive to interactive

Print provides the best results, on screen - have high brightness and avoid glare.

Traditional ad engagement sucks, the numbers are just bonkers. We come across 1000s of image and video ads everyday that we scroll across all channels, less than 1% of these register in our minds, and if that's not bad enough, 32% of internet users block ads. This number will only increase in the next few years. Why? Traditional ads are passive, they are boring, stale, irrelevant, and not engaging.

With AI tools flooding the market, creating standard images and videos are quick and easy. And everything looks and feels the same. Likewise, with AI tools flooding the market, getting views on these images and videos are also quick and easy. The ultimate loser is the brand, large marketing budgets with no clarity on what is driving sales.

Type image caption here (optional)Try out the marker in the banner image.

To correct this, brands typically try to engage audiences through TVCs and in-person events, these arenas are AI free and numbers are generally tangible. But both these means are limited due to the scale of effort, only a few of these campaigns can be executed in a year, and brands without that kind of budget are stuck. It's time to change engagement from scroll-based to interactive experiences. Immersive and interactive ads are the new tech. on the block providing rich experiences to users. Think of them as a persistent, 3D, virtual place where consumers can hang out and engage with product content.

Why Should You Try Immersive Engagement Today?

The technology is accessible and people are comfortable scanning QR codes, it's not a stretch scan QR codes for brand engagements. More importantly, this segment is AI-proof for a few years and we know real humans are interacting with the campaigns - something that's increasingly difficult to assess in today's world of click farms. We did something similar for a brand a couple of years ago with engagement rates an order of magnitude higher compared to current methods. This campaign was for customised wishes from the management to different teams shared through Diwali gift boxes.

Diwali interactive campaign, engagement is far higher than usual

This campaign used a floating video message on the brand's logo, and it had user authentication with unique passcode to ensure privacy of the management.

Aspirational and luxury experiences with virtual reality

So how far can we go? Augmented Reality and Virtual Reality are quick turnarounds, but this is also a function of the customer's devices - these should be mid-range phones for Augmented Reality. And customers need headsets for Virtual Reality. While the devices cost as much as a mid-range smartphone, there are hardware constraints and limited apps that restricts mass adoption. But controlled environments (like events or storefronts) are perfect settings for Virtual Reality experiences - a few minutes of immersive walkthroughs combined with rich audio and interactions.

The future is here‍

Let me close with one last example of a hyper casual Augmented Reality game, where kids spend a few minutes walking around in the physical world enriched with Augmented Reality content. Here, we engage children with puzzles and learning games through interactive product packages.